Gestão da logística interna como vantagem competitiva empresarial na distribuição física de uma rede varejista de sorvetes

Abstract

The current Brazilian economic scenario and given the competitiveness of the market, companies are aware of the importance of new management strategies, tools and knowledge. In this sense, it stands out the logistics in the companies, as strategic area for the management and that it is relevant to keep attractive and with a certain advantage in the market. In this way, the present work applied in an ice cream company in Bagé, a city located in the interior of Rio Grande do Sul, aimed to make a diagnosis of the management of internal logistics directed to physical distribution, aiming to identify its losses and propose improvements, through the application of a 5W1H action plan. This work is characterized as a case study, of an applied nature, qualitative approach and as for the objectives it is a descriptive research. As a result, the present work identified and analyzed the internal logistical activities and processes of the physical distribution, identified the logistical losses inherent to the current practices of the company and presented proposals for improvements through an action plan, using the 5W1H tool. The main losses observed were due to processing, defects and movements, so that the improvement proposal implemented, the decentralization of storage, contributes to reduce and eliminate these losses. Finally, as a conclusion, there are the application of three of the five improvement proposals, for which the present work proved to be strategic for the company's internal logistics.