Meios de comunicação digitais e convencionais na prevenção ao Sars-CoV-2

Abstract

The World Health Organization, on March 11, 2020, characterized the new coronavirus (COVID-19) as a pandemic, requiring the creation of strategies to contain the spread of the virus. In this context, residents of the Integrated Residency Program in Veterinary Medicine at the Federal University of Pampa, Uruguaiana campus were invited to participate in actions to fight the coronavirus. Among the intervention proposals, a communication channel was created between residents and the population through the WhatsApp® and Instagram® application, entitled AlôCoronaVet, where an automated system of questions and answers can be accessed, answering questions from the population, in addition to the dissemination of information. illustrative digital material with information related to COVID-19. AlôCoronaVet was also broadcast to conventional local media in the city of Uruguaiana, such as radio and newspaper. Still, there was disclosure of the channel and clarifies doubts in the actions in the Family Health Strategy 01 in the Rui Ramos neighborhood in Uruguaiana, mainly through waiting rooms. Thus, the present study aimed to identify the main doubts of the population through WhatsApp®, estimate the number and define the profile of the people who had access to the prevention information transmitted in the different media, during a certain period of the pandemic, in a way to analyze the demands and propose an approach and content for the continuity of the digital channel.