Festejos Farroupilhas em Santana do Livramento e a influência do planejamento municipal: uma análise narrativa

Abstract

This article presents the results of an analysis of the event Festejos Farroupilhas, promoted by the 18th Traditionalist Region of the Traditionalist Movement in Rio Grande do Sul, which sought to assess the influence of municipal planning on the event, in order to promote cultural tourism in the city of Santana do Livramento – RS. A research of an applied nature, with a qualitative approach and a descriptive and exploratory character, the study was based on a narrative method, including documents and semi-structured interviews, applied to the main actors involved with the event in 2019. The results obtained, through analysis technique interpretative, point to incomprehension about the cultural importance of farroupilhas festivities and supporting performance by the municipal government. From the point of view of the traditionalist actors, there is a perception of merit in recognizing that the Festejos Farroupilhas event still occurs due to the great effort of the traditionalist entities, as well as the great concern in not letting the gaucho culture die. In this way, the research pointed out that the festivities express much more cultural than tourist importance for the development of the municipality. Therefore, in order to achieve this objective of making the event a cultural tourist, first one must have an adequate planning by the municipal government, as a form of project to welcome the desired visitors.