Política pública em turismo: a implantação do programa de regionalização do turismo (PRT) no município de São Borja/RS

Abstract

The present work aimed to analyze how the implementation and development of the Tourism Regionalization Program (PRT) occurs in the historic municipality of São Borja / RS, considering the initial period of 2008, the year in which Brazilian tourism was approved. of a General Tourism Law no. 11,771 / 2008, until 2018. The choice of research in the area of public policies for tourism in the border city of São Borja-RS is due to its importance in relation to its strategic geographical position, its tourist potential, historical, cultural, political, educational, environmental, business and customs issues, which also deserve to be highlighted for the impact on the local economy. The applicability of the Tourism Regionalization Program (PRT) to strengthen tourism at the regional level is of great importance, so that municipalities are integrated into tourist regions to improve and stimulate the development of local and regional tourism. This program is a public policy aligned with the national policy of regionalization of tourism. It is understood that the regionalization policy is a complement to other Brazilian tourism policies, gaining emphasis because it is a program implemented in 2004 and consecrated in the federal government plans even after the change of government management. The specific objectives of this research are: to know the legislation of public policies for tourism; identify which public policies directed to the National Policy of the Tourism Regionalization Program (PRT) were implemented in the municipality and identify the perception by the actors about the actions developed in the municipality in relation to the PRT. As for the methodology, it consists of a qualitative, exploratory / prescriptive research, as to the purposes, using the case study method. In relation to the media, a bibliographic, documentary, electronic information and field research was conducted through interviews and questionnaires applied to actors who work in activities that contemplate the tourism sector. Analyzing the results, it was noticed that the municipality of São Borja / RS has always been part of a tourist region that is part of the PRT, but the actions in the municipal government plans did not directly contemplate the applicability of this program.It was not until 2018 that the municipal agency responsible for tourism - SMCTEL began the negotiations to meet the PRT and showed a greater commitment in the implementation of actions to meet local tourism, such as: reactivation of the Municipal Tourism Council, preparation process of the Municipal Plan. of Tourism, qualification of the server board, when the effective hiring of a turismologist. In order to contemplate the implementation of the actions defined by the PRT and, to be implemented, three technical products were elaborated to contribute and improve the tourism development of the municipality of São Borja / RS.