História de vida de mulheres que empreendem na região da fronteira oeste do Rio Grande do Sul

Abstract

This study aimed to analyze the life history of women entrepreneurs in the West Frontier region of Rio Grande do Sul. For this purpose, the research was conducted with five women entrepreneurs in the cities of Rosário do Sul, Santana do Livramento and São Gabriel. The study has a qualitative approach and the method used to perform the work was life history, using the data analysis instrument as the interpretative analysis. The survey results showed that despite advances and female achievements over the years, women entrepreneurs still suffer from discrimination in the business environment, face difficulties in accessing sources of finance, the burden of reconciling multiple roles (wife, mother, businesswoman, etc). Usually these women have a more flexible, empathic profile than men; They are also often focused, responsible and very dedicated to their business, constantly striving to improve it. They also have a rigid profile when it comes to company spending so that they can stay productive and competitive in the marketplace.