Consumo feminino e estilo de vida no interior: impactos da vida interiorana no consumo de mulheres criadas em Santana do Livramento/RS

Abstract

The present study sought to analyze on the consumption habits of women residing in Santana do Livramento, exploring their motivations for consumption throughout life. In this context, this research aimed to understand and analyze the lifestyles, temporal preferences and influences of the place where they live. For this, a research with a qualitative approach was classified as exploratory descriptive with a focal group composed of 7 women, allied to semi-structured interviews with categories defined a posteriori with 5 distinct women in singular moments of purchase. The main results indicate that women who purchase products in free shops are prized for their quality and have similarities in behavior in relation to the socio-cultural environment. Regarding temporal preferences, it was concluded that women of the same age group have similar consumption priorities, but that they vary considerably according to the moment of life.