Mudanças no consumo de mídias audiovisuais pelos jovens universitários

Abstract

The audiovisual media consumption habits have been changing along with technology and, therefore, it seems that young people are the most attentive to all these transformations, since they were born in a phase of technological changes. Therefore, this study intends to understand the audiovisual media consumption by young students from Universidade Federal do Pampa (UNIPAMPA), São Borja campus, especially regarding the Netflix streaming platform. For this, as a general objective, it is sought to understand the consumption habits regarding Netflix by young students from UNIPAMPA, São Borja. This objective was achieved through methods such as bibliographical research and in-depth interviews with six university students, being each individual from a UNIPAMPA undergraduate course. Through this, it is noticed that the consumption of television remains strong, but young people no longer have a great interest in this type of media due to its fixed schedule. The interviewees, then, started to get information through their smartphones due to its practicality and, thus, showing more and more multiscreens. Regarding the audiovisual media consumption, young students turn to Netflix because the platform lets their consumers choose what to watch, when, how and where they want.