Piscou, comeu: um estudo sobre os consumidores do street food espetinho em Santa Maria/RS

Abstract

The street food is still much marginalized and the attributes that compose it had not been sufficiently analyzed, especially in what concerns the Social Communication. In this way, the purpose of this work was to analyze the consumer’s profile and consumption, through the responses of people who buy this product - the skewer. The paper aimed to answer the following research problem: "What is the consumer’s profile of street food barbecue and his buying behavior in the neighborhood of Camobi, in the city of Santa Maria / Rio Grande do Sul?" Regarding the methodology used, the research is descriptive with a quantitative and qualitative approach of systematic observation and with a survey regarding the procedures of data collection. Respondents are men and women in the age group of 15 to 50 and the samples are of 100 researched. The sampling used was from the previous judgment to find the consumers and the instrument of data collection was through interviews. The analyzed profile of the consumers is of men, already in the adult phase, between 25 and 36 years old, and their income between one and four minimum salaries, with complete high school and the professional occupation being in the category suggested by the ministry of the work as service workers, retailers in stores and markets, residents of the district of Camobi in Santa Maria / RS, in a total of 100 people selected by sampling, by trial and the instrument of data collection being through interviews. In relation to the analysis built about the habits, these people tend to buy the product at least once a week and the consumption is in the street. The investment value is up to R$ 5,00 and the preferred flavor is the meat of cattle and the consumers are satisfied with the characteristics of the offered barbecues. Through all the data collected and the observations made, it was possible to observe that the establishments do not have any type of divulgation carried out by Communication professionals, therefore bringing a possibility of work in this area for those who are graduating in the course of advertising and propaganda. In this way, entrepreneurs need to publicize their places of sale, mainly because of the affordable price feature that is available for the purchase of the snack.