Comunicação organizacional na Bruning Tecnometal: uma análise das práticas adotadas

Abstract

The objective of this study is to describe how a metalworking industry Bruning Tecnometal performs its organizational communication, in order to achieve a detailed analysis from the organizational communication categories defined by Margarida Kunsch: institutional, administrative, marketing and internal communication. This is a study that uses bibliographic research, qualitative exploratory research and descriptive exploratory research as a methodological basis.The corpus of analysis brings interviews with professionals who have already managed Bruning's communication and also perceptions obtained through participant observation. As a result, the organization's organizational communication is identified and analyzed through each category, as well as the management of the strategies and channels used to disseminate information. It is worth noting that the theoretical course is used as a basis for the findings of the study, and it is understood that the categories did indeed achieve the results, clearly analyzing Bruning's communication.