Envolvimento entre bandas e fãs: um estudo das estratégias de relacionamento da banda Paramore no facebook e twitter durante o cruzeiro Parahoy 2018

Abstract

The present work investigated the relationship strategies of the band Paramore on Facebook and Twitter, during the Parahoy cruise. The analysis of the Paramore Brasil fanpages within these platforms was carried out from March to April 2018. The theoretical basis has a bibliographic basis in Lemos (2010), Jenkins (2009, 2014) and Recuero (2011), which discuss in the first chapter , the origin of the internet through the concept of cyberculture, the development of social networks and social media. The second chapter presents the concept of strategies in social media and relationship strategies, Jenkins (2014), Recuero (2011), Lattimore (2012) and France (2009). In the course of this research, content analysis was adopted to verify actions related to social media strategies, used by the band to get closer to the public. The content analysis of this research has a qualitative-quantitative approach. We seek to follow the forms described by Bardin (2009), which are different forms of content analysis organized around three chronological poles: (1) pre-analysis; (2) the exploitation of the material; (3) treatment of results obtained and interpretation. After completing the analytical research it was noticed that the strategies found by the band Paramore were to involve their audience, through social networks on Facebook and Twitter, where the platforms were used to disseminate all the content of the event days of the Parahoy.