Moral e ética: a construção das concepções na perspectiva de relações públicas

Abstract

The presenthas the objective of discuss the conceptsof moral and ethics through a dialogue with the communication’s sciences, more specifically with Public Relations. With that purpose, the definitions of moral and ethics were reviewed since the Old Greece, passing through the modernity, until reach the contemporaneity. Through this revision, we aimed to preview what power, public opinion, or organizational scope (public or private) would be elements that build the ethical and moral notion to the activity, and that the profession arise itself from an ethical necessity, which includes those scopes. The study, besides the theoretical revision, accomplished also an empirical research with professionals from three different organization scopes. In the same way, we looked for given clarity to this thematic, which is of complex understanding, and make it possible the debate of the ethical and moral question in the exercise of the profession, searching to understand how this notions are built to the activity.