Relações públicas e o gerenciamento nas redes sociais: uma análise das postagens realizadas por empresas de São Borja no Facebook

Abstract

This paper discussed the use of Facebook in five companies in the city of São Borja different segments. The literature search was performed with emphasis on social media, besides the performance of the Public-Relations in the digital environment and was also analyzed how fit, in this scenario, these professionals. It was also discussed what digital media represent today, understanding that are more than interaction between friends or colleagues but a way of relationship between company and customers. The Content Analysis methodology was used in the quantitative data collection, which analyzed the publications made in their fan pages, and the participation / public interaction with the content published during the month of November 2014. The results indicated that there is still much to be explored forthe effective use of this tool in communication, and also showed that companies have realized the power of influence of Facebook and has been using this social network and other to get closer to their customers.