As estratégias de comunicação adotadas pela igreja católica, a partir dos posicionamentos do Papa Francisco

Abstract

This course conclusion work aimed at understanding the strategic communications for the Catholic Church, from the positions adopted by the current leader of Catholicism, Pope Francisco. Thus some concepts related to communication were studied, in order to obtain a basis for communication analysis within the Catholic Church, as well as for the construction of a favorable scenario to understand the actions taken by them. This paper presents the historical background of the religious organization and a brief passage from how was the communication input in the organization worldwide. The concepts covered in depth and that are present in essential character, were the organizational communication and public image. For us to get to the search problem of response, was chosen as the object of analysis the G1 site, where all materials published in November 2014 were analyzed and assigned to the communication area categories - organizational culture, taboo or public image - the organization that more fell into place. Soon after the analysis of the content and identification of categories that had the greatest emphasis on the study, the materials made available more coverage for the G1 site were also highlighted at work. The method used to study the communication beginnings of the Catholic Church and the techniques adopted by Pope Francisco today, were the bibliographic research and content analysis. The results of this study, we identified that there is an influence of the culture brought by Pope Francisco, to be inserted in the historical context of the Catholic Church, that is, a new organizational culture is being developed through the positions adopted by the Pope in the Catholic environment.