Relações públicas: funções e estratégias na comunicação e relacionamento do Senac-RS com seus públicos

Abstract

This paper analyzes the Public Relations, functions and strategies in Senac-RS communication with its stakeholders. To address the objectives of the study were searched, literature and documents in order to contextualize the history of the profession and theory Roberto Porto Simões, theoretical support for functions, techniques and tools studied in the next chapter. In the third chapter is treated the case study, the Senac-RS, the Marketing Advice-AMKT Advisory and Public Relations professionals inserted there, who were interviewed in order to bring a vision and active professional practice in this organization. The study is justified by personal, because the researcher collaborates with the institution and has direct interaction with professionals studied also by relevance Public Relations as a profession and activity and further their studies in the strategic framework of communication. ased on the analyzes developed, it can be concluded that professional PR at Senac-RS are recognized for their expertise, but have freedom so they can provide feedback and contribute to the communication and marketing company, are essential in the relationship of public with Senac-RS.