Afinal, o que é a Red Bull?.

Abstract

This work has purpose analyze what really is the Red Bull. The research sought to examine consistently data collected with theoretical concepts grounded in the results. As soon, we will evaluate the present context of brand and identify factors that can help answer that question. Therefore, we will analyze the products of entertainment of brand, the method that they fit in brand communication, which attributes intrinsic comprise the construction of this brand. Below marketing and branding ideas, we identified the depth of contribution for the real signified of brand, trying answer what Red Bull sells. With products of entertainment below this vision, we tried understand the real relevance of this practical in the Red Bull's merchandising communication scenario, beyond to identify the function of resulted's value from this analyze on signification of brand. Wherefore, we hope to understand the scenario proposed by communication practices of the company in the discover the real objectives and proposals of Red Bull.