Estratégias de webmarketing usadas pelo Grêmio para manter e buscar associados

Abstract

This study have for aim the analysis of marketing strategies on internet by Grêmio Foot-Ball Porto Alegrense in search and in loyalty of new associates, and maintenance of logo club, besides to show how sport marketing is used to appeal, catch and keep the fan. The interesting in search something recent, like an specific publicity at internet, is to believe that in general the approach way needs to be practical and short, in languages term, formatting of contests and different ways of access in marketing in other medias, that approach a bigger public, but not specific. The sport marketing, especially when the foco is at soccer, appropriates of this new tendency of uses internet at interactivity and adds value to the Grêmio website and also social networks to approach the member-fan and futures associates of the club. The aims of this study are the principal website of Grêmio and two social networks (Twitter and Facebook) official of the team. The analysis was make for twenty days , highlighting that what is more relevant in terms of marketing strategies and relate with the principal authors and ideas into the general marketing, Sport marketing and internet marketing. The importance of a study in this area contributes to a further search about a soccer team and the relation of the search with the fans and target audience.