Planejamento estratégico de um rebanho ovino no município de Dom Pedrito - um estudo de caso

Abstract

The livestock is traditionally one of the main economic activities developed in the State of Rio Grande do Sul. Assuming that the sheep stands out for being an activity of great importance for the economy of Brazil with emphasis in the region of Rio Grande do Sul campaign that has a significant number of sheep, being a great source of income for the country. In this context stands out small producers of sheep, which have always worked in the area, but has difficulty in increasing their herds and gets big profits with the activity. Thus, the emphasis is to address issues related to the increase in sheep flocks on small farms, with the overall objective to develop a strategic planning system to assist in the development of ovine activity on Farm property Sobradinho, in the municipality of Dom Pedrito/RS. The work is characterized by being a case study which involves only one property as research object, being descriptive and exploratory character having qualitative and quantitative approach. The collected data were obtained from public documents integrating fundamental sources for the study, shortly after data were obtained through the application of a questionnaire with open and closed issues. From the understanding of internal and external analysis data of the Organization, the strategic plan has been prepared and the plan of action. The strategic plan has a general understanding of property, especially in the well-studied sheep. Resulting in a fundamental tool to guide and assist in the decision-making process, thus improving the performance of the Organization and also the quality of life of the Pereira family