Identificação e priorização de direcionadores e demandas para a tomada de decisão na produção de bovinocultura de corte

Abstract

Beff cattle is a sector of considerable importance to the country's economy. Due to financial globalization, the livestock sector has become increasingly competitive, demanding that all links in the supply chain strive to ensure the sustainability of its business. In this scenario, making decisions is the primary task of business owners and managers. The consequences of management actions often have long-term impacts. Producers must take decisions regarding several aspects of their production, where one must prioritize some to the detriment of others due to limitations of investments. Specialized and organized information must be available for their assistance. Therefore it is important to identify and prioritize drivers and business demands that are economically relevant to production. Beff farming is a sector of the economy that, despite all the advances and new technologies employed, has not matured the knowledge about management methodologies. It is necessary to use management methodologies and decision support in a way that is adapted, understood and diffused among producers. Thus, the AHP method (Analytic Hierarchy Process) is presented as a possible solution to ensure the consistent prioritization, of drivers, comparing them. For demands, a method that is adequate to the large number of items to be prioritized is necessary, so the Likert scale is a practical and effective option. Thus, it is desired to serve two segments: the producers and the research institutions. For producers, it is expected to provide a knowledge base for decision-making. For the research institutions, it is expected to provide important information from the perception of specialists from various areas that compose the supply chain, so that resources can be directed to studies that, from the point of view of those who work in the field, are perceived as a fundamental advance to the area.