Motivações que influenciam a busca pelo enoturismo na campanha gaúcha

Abstract

Wine tourism is a practice that has been adopted by many wineries, however, few studies have sought to verify the motivations that lead people to practice wine tourism. In Brazil, some regions stand out for the production of wines, including the region of the Campanha Gaúcha, in which, adopting this practice, it is of great relevance for the region to better explore the activities of Wine Tourism. Through this thematic and regional importance, the present work seeks to identify which are the main motivations that cause people to practice Enotourism. As well as verifying the average consumption of wines of the population, analyze if there are significant differences in relation to the motivations of those who have already practiced wine tourism and those who have not yet practiced and to discover if the motivations researched can be regrouped in new dimensions. The research carried out is of the descriptive and quantitative type, in which the data were obtained through a questionnaire that was elaborated in the Google Forms platform. And for the discussion of the results, two techniques were applied: Exploratory Factor Analysis and T-Test. The results indicated that the main motivations that lead people to practice wine tourism is the fact that they can know new places and have the opportunity to follow the elaboration of wines. Other results are presented and discussed