Comunicação para a indústria criativa: um estudo a partir do curso de sistemas de informação do IFFAR - São Borja/RS

Abstract

The present study had as main focus, to analyze the communication in the context of the Information Systems course of the Federal Institute Farroupilha, campus-São Borja, with its publics. In order to contemplate the objectives of the study, bibliographical and documentary researches were carried out in order to elucidate the concepts discussed in the work and to contextualize theory and practice, through interviews with teachers and students of the course, which made it possible to visualize the communication of its functions and strategies in the academic setting, as a process and product for the creative industry. It was first presented a brief history about the communication, discussing its evolution, and thus making a parallel between the concept and its effect inside and outside an organization, bringing punctual concepts that perpetuate in the communicational scenario and that reflect on the most diverse publics . We talked about creative industry and creative economy and how the communication process modifies the environment in which it is inserted and the way of thinking of the public, visualizing it in different scenarios, where communication becomes a driving factor. Teachers and students of the IFFar Campus São Borja Information Systems course were chosen as the object of study of this research. The analysis of the interviews with the students was then followed up, and the final result was the recognition of what the course is and how the audience perceives communication within the academic setting. The proposed objectives were achieved in part and the conclusion points to some work that may be succeeded from this, as well as some reflections on the importance of carrying out a planning and strategic to know the audience that is sought to reach and how communication can to use this process to provide institutions with a relationship of exchange between their stakeholders. The results of the research pointed out that the evolution of the media and the access to a large number of information, but that this is not a concern and that investing in communication becomes a primordial factor between the relationships of certain environments, since the communication and its importance are now discussed and visualized in the most diverse scenarios.