Comunicação e cultura: projeto de extensão exposição e leilão beneficente Asilo São Vicente de Paula

Abstract

The present work of course conclusion sought to reflect on communication and culture, through the analysis of the object of study chosen, the extension project "Exhibition and Charitable Auction São Vicente de Paula Asilo", conducted by the course of Public Relations, Federal University of Pampa, in favor of the institution Asilo São Vicente de Paula. The aim of the research was to understand how communication actions work in the development of a communicative and cultural citizenship in the ASVP, to map the actions developed during the five editions of the Exposition and Benevolent Auction extension project in the ASVP, to understand how the actions carried out impact on the routine of the elderly and their integration with the project participants and identify how the project contributes to social inclusion and the construction of citizenship of the elderly. To reach them, the research methodology used was the Case Study, which enabled, through its scope, several research tools. From this, an analysis of the documentary reports of the five editions of the project and interviews with the participants was carried out. Finally, it was concluded that the objectives of this work were achieved by reinforcing all the benefits that are obtained through the existence of the project and object studied.