Era uma vez a análise do discurso sobre as princesas dos contos de fada em animações da Walt Disney

Abstract

The Fairy Tales princesses always circulate in our society, especially through the animation movies, mainly the Walt Disney productions. They are a source of inspiration for the kids and even for the grown women, by bringing beautiful love stories in which the woman is represented as a beautiful princess who is kind, can achieve her dreams, and still ends up living happily ever after besides her prince. These animations are still being created, renewed, and the princesses are still circulating in society nowadays. However, we noted that these movies reinforce the image of the women in the traditional discursive formation, in which she should be a wife, a good housewife, and a pretty one. Nowadays women are already managing to conquer other spaces in society, resisting the discourse imposed to them, fighting for rights regardless of gender. This way, based on the French Discourse Analysis, we analyze the discourse about women through the animations of the Fairy Tales princess produced in two different times. The movies are Cinderella, produced in 1950, and Frozen, produced and release in 2013. From the analysis of these two movies, we note there are significant changes in the identification with the traditional discursive formation of the women materialized in these animations. However, these changes do not represent in fact a disruption with such discursive formation, but indicate a counter-identification that promotes the discourse of resistance even within the traditional discourse formation.