A comunicação organizacional da empresa Comissária Pibernat Ltda

Abstract

The present work was performed in belief that for an organization obtain excellence in its products and services it is necessary besides the physical structure, furniture and skilled labor, a well-developed organizational structure and for this it is required that the company invest in communication and that be understood by all organizations sectors. Its major goal is to understand how the organizational communication works at Comissária Pibernat Ltda. The methods used for the development of this work were bibliographic research and content analysis. Regarding the organizational study, the outlook shows a need to develop the composite of organizational communication, and it is important to invest in a Public Relations professional who manages and develops this communication process, since the communication channels used by the organization are intended effective, strategic and objective. Therefore, it is concluded that the organization Pibernat could evaluate its current communication scenario and thus enabling the insertion of a communication professional to relate directly with the internal and external public.