Comer com o olhar: aspectos técnicos e estéticos da direção de arte do canal Dulce de light Brasil no Youtube

Abstract

The present study has as objective characterize the technical and esthetic aspects of the Art direction of the YouTube channel Dulce Delight Brasil, in order to achieve a detailed and accurate analysis by the categories: light, scenography, costume, make up, special effects and post production. The theoretical basis appropriates the cookery and gastronomy concept, quoting their insertion on the media, as well as YouTube and cultures that involve it, as DIY and the collaborative content production, going through the transitioning between TV and Web and the use of the tool as a digital media in constant development. This is a qualitative research that uses bibliographic research, the observation and analysis of moving image as methodological basis. The analisys corpus consists by the episodes “Bolo de chocolate molhadão | o único segredo que você precisa aprender”, “Bolo de abacaxi caramelizado | o abacaxi que você quer na sua vida” and “Clássico brioche francês - o pão que já vem com manteiga" posted on the channel Dulce Delight Brasil with the purpose of answer the following question: How is the art direction the identity of Dulce Deligh Brasil? However, as a result we can point out that the direction of photography (lighting, set design, architecture and landscape, location, color, texture and objects - costume, makeup, special effects and post- executed in order to demonstrate a visual identity that assists in the characterization and consolidation of the channel on the YouTube platform.