O engajamento dos alunos de publicidade e propaganda por meio do Projeto Brainstorm

Abstract

This research project emerges due the lack of closeness, participation and interaction between the classes and the students of the course. The study comes with the intention of provide, through the brainstorm project a commitment on the students. Broadcasted in the social network and at the inside of Universidade Federal do Pampa, Brainstorm comes like a methodological stage of the final paper as an experimental project. It offered activities as chats, workshops, competitions and other practices, all in order to generate an interaction between students, making them feel closer, happier and bounded with the Course. The objective of this work Is assess the Brainstorm Project, that consists in a methodological stage, in order to engage the students with the activities proposed by the university . The monograph has been divided in six chapters, when we discuss the Cultural Studies, with emphasis on the tests “Encoding Decoding”, by Stuart Hall (2009); the marketing concepts and its segmentations, conceived by Kotler (2007); among these segmentations, is the concept of endomarketing, brought by Brum (2010), in what we worked so we could understand the better way to approach with our target; among others several authors that helped us with their studies for the realization of this study. According to the analysis conducted through focus groups and qualitative and quantitative research, the study considers that the experimental product has not been efficient for the commitment on the students of the Advertising Course, because the analysis made showed us that the lack of interest of the student goes further the course’s activities, but it occurs because the most of the students are studying Adverting for being the course that they managed to get into, and not for being their real interest course.