Comportamento dos consumidores jovens em relação ao consumo de óculos solares falsificados: um estudo na cidade de Sant’Ana do Livramento

Abstract

The consumption and sale of counterfeit products in Brazil has grown significantly in recent years, especially among young people. In addition to being classified as a crime, this has a negative impact on Brazilian economy, on the generation of formal jobs and on health of consumers. So, given the proportion of the subject, we opted to research a specific product: fake sunglasses. The purpose of this study was to map the consumer behavior of fake sunglasses, to identify possible gender differences and, in addition, to identify if consumers are aware of the risks that such products may cause them. The research is classified as quantitative and exploratory, and the method selected was the Survey. For the data collection, a questionnaire (physical and online) was applied to a sample of the population with 206 young respondents. In the data analysis, it was used descriptive statistics and the difference test of independent samples (Student's T). In relation to the main results, it can be pointed out that the price was not a determining factor for the acquisition of counterfeit. In addition, it was noticed that men and women maintain a certain similarity in the behavior of purchase of the product studied. In addition, many respondents point out that they continue to purchase even if it is a product of counterfeit origin, and that they are aware of the risks they are exposed by using and also by purchasing this commodity.