Cultura organizacional: um estudo comparativo entre organizações brasileiras e uruguaias atuantes em região de fronteira

Abstract

Organizational culture can be seen as a system of shared values, ideas and beliefs perceived by its members. In addition, culture is a mental programming that takes place in the collective environment where individuals begin to gain experiences. With this, the general objective of this study was to analyze how the organizational culture dimensions of Brazilian and Uruguayan companies working in Brazil (Santana do Livramento), Uruguay (Rivera) are characterized. Specifically, we investigated and compared the prominent organizational culture dimensions in Brazilian companies and Uruguayan companies, and understood the challenges of managing orgaizational culture in companies operating in the border region. For that, a descriptive and exploratory study was developed, with quantitative and qualitative approach, both in the Brazilian and Uruguayan trade. The qualitative approach was carried out with the application of interviews to the managers and in the quantitative approach, questionnaires were applied with officials, based on Hosstede's Model of Cultural Dimensions (1984). On the organizational culture management challenges, the results demonstrate managers who use local language as an advantage for their relationships, as well as the commercial flow at the border. The most prominent organizational culture dimensions in the countries surveyed were aversion to uncertainty, and distancing from power. These results reveal the high level of ambiguity from the view of the officials, the focus on the task, and the positive vision regarding centralization of authority