A influência do advento dos smartphones na dinâmica de concorrência da indústria de telefonia móvel de 2007 a 2015

Abstract

The mobile phone industry has undergone major changes over the years. Since its inception numerous new technologies have been implemented, making it an innovative and competitive industry example. The present research aims to explore the main elements regarding the innovation process in order to understand the role of smartphones as influencers of the competition in the mobile industry, based on the sector responsible for the production of mobile handsets. In order to explain the process of innovation, competition and the technological paradigm of the industry, this work was based on a Schumpeterian and neo-Schumpeterian referential, with data obtained from secondary data sources, to conduct an analysis in a general descriptive and Exploratory theme. Thus, the mobile phone industry had its emergence in the mid 80's with the introduction of analog systems. In this context, the cell phones produced were of low technological content, being characterized by the exaggerated size and limitation of communication by you. With the passing of the years more technologies were being added to the cellular device, the digital networks made possible cell phones with more resources and the internet made possible a great new market to be explored. In this context, smartphones were introduced in 2007 and these were a radical innovation responsible for changing the competitive structure of the sector, by turning to software the main element of differentiation and innovation of the sector, causing the fall and exit of the market leader of the great Nokia and consolidating Samsung and Apple as the leader and vice-leader respectively.