Análise de mercado: potencial da comercialização da carne de rã (Lithobates catesbeianus), na fronteira oeste

Abstract

Frog culture came in the 1930s, when a Canadian introduced 300 animals of species Lithobates catesbeianus, giving a milestone to beginning of the first commercial frog culture, but it was in the 80's that activity became economically due to great popularization of Rural activity and the great profitability, attracting investors. According to researchers, frog meat is only meat produced in captivity that has 10 essential amino acids of short chains, besides having only 3% fat, high digestibility. Although frog production is found in all Brazilian states, it is not widespread in southeast, specifically in states of Rio de Janeiro, São Paulo and Minas Gerais, where market is in sectors High commercial can afford. The development of new products, for the most part, is considered as a consequence of scientific technical efforts and requires in-depth studies in order to optimize products taking into account three main factors such as speed, quality and cost. In view of the effectiveness for the development process of a given product through market research the present work aims, through virtual communication, analyze customers on introduction of a new product: frog meat in the market regional border of the western border, taking into account factors such as needs, habits, attitudes, values and perceptions of consumers.