Economia criativa como desenvolvimento econômico regional

Abstract

This article aims to verify the characteristic of the creative economy sector in Sant'Ana do Livramento. The article presents the Creative Economy, its importance, segments and the characteristic of the city of Santana do Livramento (RS), with work related to this Type of economy. The theoretical reference is based on creative economics, creative city, development, concepts, history of how it arose, to better understand the research studied. It shows how the creative economy used as a tool to help local development is seen, perceived and worked on in the city by the citizens and local bodies responsible for fostering and spreading the creative economy in Santana do Livramento. It is possible to understand the level of involvement of the Sanctians with the investment in creative economy, which is a method with characteristics for the local economy and influence to the sectors of greater representativeness in the economic growth and of the people that can be part of this group with diverse forms of collaboration. These data were collected through interviews with representatives of the Secretariat of Culture of Santana do Livramento, the local SEBRAE and institutions that are part of the concept of creative economy with the general objective of verifying the characteristics of the creative economy in the city that, according to Gardner, 2003, It is an immaterial, subjective and intangible creativity. And the conclusion reached was that, despite the lack of publicity, the Creative Economy is practiced in the City, generating income for the employees of the enterprises involved and that the characteristics verified comes against the Gardner concept, Are mostly in crafts, sports and social practice