K-diversão cultural: a promoção de oficinas culturais na escola como prática de Relações Públicas e a produção cultural

Abstract

This experimental project, aimed at promoting culture, was developed through Korean pop culture workshops in schools in the municipality of São Borja. Its aim was to provide access to Korean cultural expressions. The proposal also sought to link the theoretical aspects of cultural production to the practice of public relations professionals. In theoretical terms, the proposed activities were based on the debate on cultural diversity and cultural policy in the sociological and anthropological spheres (Botelho, 2002). In addition, work was done on the trajectory of Korean pop culture, as well as the practice of PR professionals within cultural production. In order to reach the subject's daily life, the method used was that of Fortes (2002), who separates the actions of public relations professionals into four stages: research; gathering habits; planning and executing actions; and finally analyzing processes. Methodologically, four workshops were held to promote contact with Korean cultural products, such as dance, audiovisual productions and leisure. The activities took place during the third week of October and the first week of November, involving two sixth grade classes, totaling 20 students. After the workshops, the students, the teacher in charge and the school principal received a satisfaction survey to share their views on the project and its applicability. After analysis and consideration, it was concluded that the work met its objectives and could be expanded, with the main suggestion being to merge the workshops with the curricular components. It is also understood that the action of the Public Relations professional as a cultural producer is of paramount importance for the development and visibility of the wishes of the community in which they are inserted.