De olho no lance: a elitização do futebol paulistano e o acesso dos torcedores em grande reportagem audiovisual

Abstract

"De Olho no Lance: The Elitization of São Paulo Football and Fan Access in a Major Audiovisual Report" is the result of the Experimental Project carried out as the Final Project for the Journalism course at the Federal University of Pampa (Unipampa). The product is a major audiovisual report with the objective of producing a comprehensive story about fan access to football matches in the three biggest clubs in São Paulo. The theme was chosen due to significant changes in Brazilian football dynamics, marked by rising ticket prices, pay-TV packages, and the search for new markets and sponsors, which favor wealthier audiences. With our work, we aim to understand how these changes affect the relationship between fans and their clubs, as well as their connection to the sport itself. To build the audiovisual report, interviews were conducted with fans and official sources to understand the social, cultural, and economic implications of this process. The development of the project followed a methodology combining bibliographic research and execution through pre-production, production, and post-production, resulting in a major report with a duration of 5 minutes and 31 seconds.