Esporte Clube 14 de Julho: análise dos aspectos de atração e fidelização de sócios.

Abstract

The study's main objective is analyze and develop strategies to attract and retain members of the Esporte Clube 14 de Julho, Santana do Livramento, in order to develop the membership of it. The choice of the unit of analysis took into account the availability of the club and the geographic location of the city in which the club is installed by the social and cultural differences that can be seen from one region to another. The division of Rio Grande do Sul’s state occurs in functional regions established by the Department of Planning, State Management and Citizen Participation. As methodology, the survey consider itself descriptive, in a manner quantitative and qualitative nature. Regarding the technical procedures for data collection, questionnaires were used applied to 46 members and structured interview with the president of Esporte Clube 14 de Julho. As for the procedures for data analysis were used descriptive statistics and the interpretative analysis. The study had as limitation the denial of some partners to answer the questionnaire. There was a considerable percentage of member satisfaction in relation to the club, but improvements can be made in order to ensure the welfare of the members.