A tríade do marketing político: pesquisa, estratégia e marketing na campanha eleitoral para reitoria da chapa Unipampa Pode Mais

Abstract

This research aims understand how the voters evaluete political marketing aspects of the Unicamp pode Mais slate, Federal University of Pampa rectory candidates, and what were the tools used by them. As well as propose a theoretical construction about the concept of "political marketing" through the tools aggregation as research, strategy and marketing. The methodology used is characterized by quantitative approach - through survey implemented for voters categories of the ten campis - and quantitative approach - through the interview with slate's coordinator. The limitations of this study is the wispy bibliography found about the subject applied in social science, the multicampia structure of Federal University of Pampa that prevented the representative research sample and indifference and disbelief of the academic comunity in the institution's transition process. It was possible identify non-fully conscious adoption of tools but intuitive and perceptive way, mainly the research axis, however the election campaign was evaluated of positive form by the electorate who answered the research.