Desafios enfrentados por empreendedores do setor de eventos sociais em Santana do Livramento/RS durante a pandemia de covid-19

Abstract

This study contextualizes the COVID-19 pandemic and entrepreneurship in Brazil. To this end, its general objective is to identify the challenges faced by entrepreneurs in the social events sector of Santana do Livramento/RS during the COVID-19 pandemic. As a research method, a qualitative and descriptive field study was carried out, so data collection was carried out through semi-structured interviews. In all, eight entrepreneurs from the social events sector in Santana do Livramento/RS were interviewed. The analysis was divided into three blocks: firstly addressing entrepreneurship in the perception of respondents, identifying the entrepreneurial actions of professionals in the social events sector during the Sanitary Emergency Decree to face the challenges posed by the pandemic, thus showing the consequences and the resumption of business after the end of this decree. As a result, it was noted that respondents had been investing, innovating and improving their services when the sector was heavily hit by the COVID-19 pandemic, being one of the first to stop and the last to be able to return. It was possible to identify that, in the context of uncertainties caused by the COVID-19 pandemic, entrepreneurs in the events sector in Santana do Livramento/RS managed to positively reinvent themselves in the face of so many restrictions and adapted to the new reality imposed by the pandemic. It should be noted that this study is linked to the Observatory of University Management for Inclusion and Social Development of Pampa.