O discurso do empreendedor de si: o microempreendedor individual como alternativa de trabalho

Abstract

This study sought to analyze how individual microentrepreneurs (MEI) in the state of Rio Grande do Sul (RS) are constituted by the discourse of self entrepreneuring. For this, the genealogical method was used, with a qualitative approach of exploratory character. The objectives were achieved through the enunciative analysis, proposed by Michel Foucault, with data produced through documentary research of laws, statistical reports, news and reports in digital newspapers and blogs, posts and comments on social networks and scientific articles that addressed the theme. In addition to 14 interviews conducted with individual microentrepreneurs from Rio Grande do Sul. From the analyses, ten enunciation emerged that support the self-entrepreneur's discourse: security, legality, self-sufficiency, individualism, condescension, flexibility, freedom, accountability, bossiness and devaluation. It was evident that these enunciation influence everything that involves Rio Grande do Sul MEIs’ life, and that they appropriate this discourse as a means to acquire social support and benefits. However, they constitute deluded subjects with the sense of freedom and autonomy, believing that they are not subject to any authority. Still, we identified that the MEIs are able to work and not to manage, because what is important for them is the core activity and not the managerial issues that involve MEI as a business.