A produção do ciberacontecimento nas mídias sociais: estudo de caso da hashtag “#elenão”

Abstract

In this work, we try to analyze the reconfigurations to the constructions of happening with help of the cyberspace logics of communication. For this, we attempt to appropriate the concept of Cyberevent and network society. In this context, we appropriate the hashtag “#Elenão”, characterized like a feminine movement against the presidential candidate, Jair Bolsonaro. We utilize the publications generated from the collective conversations in web, to observe the development of social organization by politically motivated people. Besides that, we work to understand the role of the alternative media and the mechanisms of free creation, like remixing, for the development of social movements in the internet. We also have bring concepts of feminism and gender to understand the way of how the mobilizations derivative from the hashtag fit like a social-feminist movement. The motivation of this search came from the significance of web communication in cyberspace to the reformulation of social movements. If previously the individuals have been seen just like consumers of information, now actors from the social Medias also make their part on events and in the circulation of informations. Among the obtained results, was been observed that this practice besides smooths out the collective organization it makes too a circulation of information without checking and propitiate the dissemination of hate comments. As well, these individuals politically motivated appropriate themselves of social Medias for the organization of web movements that get stronger and occupy public places.