Aplicação do LEGO SERIOUS PLAY na construção do caminho da mudança em um negócio social

Abstract

With the increasingly fierce competition between companies, gamification has emerged, an innovative resource that consists of the use of game techniques used in everyday situations. Seeking to explore the potential and engagement of its employees, Lego created Lego Serious Play (LSP), which is a methodology based on gamification that uses Lego blocks to visually represent processes and procedures. The use of this methodology is justified through increased engagement, team commitment, improvements in communication, stimulation of creativity and other advantages that will be presented during this study. The present work aims to carry out the application of the Lego Serious Play methodology for the construction of the Theory of Change in entrepreneurial projects that promote positive socio environmental impact. The research method chosen was qualitative research, and the approach will be done through an action research that consists of identifying the problem, collecting and analyzing data and identifying the need for change, in addition to intervening in practice and provoking changes. The application of the methodology was carried out in the classroom with students of the Production Engineering course at UNIPAMPA and collaborators of the Piano Forte Project, where the four steps of application of the LSP integrated to the seven steps of the Theory of Change were carried out in search of proposing solutions to the problems raised by the founder of the Project. In the end, it was possible to perceive contributions from the application of the LSP methodology in the construction of the Theory of Change in entrepreneurial projects that promote positive socio-environmental impact, such as teamwork with 100% participation of those involved, commitment, organization, good communication, creativity, sharing ideas, generating insights, metacognition, and visualizing a problem/solution.