Ethos e técnicas de persuasão fascista na construção da narrativa política: uma análise a partir do discurso da extrema-direita brasileira

Abstract

The theme of this research is to critically analyze the narrative elaborated by the Brazilian extreme right, with regard to the political discourse of this ideological group. In this way, our problem can be expressed from the following question: what are the discursive strategies used by Jair Bolsonaro during his speech on September 7, 2022? Following this line of reasoning, we aim to investigate the discursive strategies used by this political actor in his speech on September 7, 2022, relating them to the concept of ethos and the mechanisms of fascist persuasion. To fulfill this objective, we carried out an exploratory research based on the bibliographic study, based on Stumpf (2010) and Markoni and Lakatos (2007), document analysis, based on Moreira (2010) and Discourse Analysis based on the theoretical device of Charaudeau's semiolinguistics (2011). Thus, we hope that this research will contribute to unveiling the communicative practices implemented by the Brazilian extreme right, expanding the critical discussion on the subject for communication professionals and any and all citizens who stand in defense of democracy.