Estimação de vendas em uma empresa do setor farmacêutico no município de Santana do Livramento/RS

Abstract

The sales forecasting is an important tool to help in the management of companies, and in the retail sector forecasting can serve as a competitive factor for the organization, against strong competition and between pharmacies this is no different. This study aimed to estimates sales in the short term for a pharmaceutical company in Santana do Livramento/RS. The research was characterized as quantitative, descriptive and bibliographical. The data were obtained through the company under study, which provided information on monthly sales revenue in the period July 2012 to May 2014, a total of 23 observations. Was performed descriptive analysis and used the statistical technique of time series, based on the Box-Jenkins methodology for estimation. The most suitable model that met the statistical significance of the hypotheses in this study was ARIMA (0, 1, 0).