Um estudo da cultura organizacional e da comunicação interna na startup Conube

Abstract

The research seeks to understand and analyze the Organizational Culture and internal communication in Startups-type companies, focusing on understanding how it develops, and how it influences internal communication activities in this type of organization. For this purpose, the Brazilian startup Conube, in the accounting segment, based in the city of São Paulo, was chosen as a case study object. The study, of an exploratory nature, had as main methodologies the bibliographic research, which seeks to understand the theme addressed, the exploratory documental research, as well as the case study, whose object of analysis was the company Conube. To collect information about the culture and internal communication, a semistructured interview was carried out, consisting of 10 open questions, directed to the startup's human resources manager. As main results, there is a close relationship between organizational culture and internal communication, the particularities of such factors when it comes to a startup-type company, whose main differences lie in the importance of innovation, creativity, knowledge management and favoring the collaborative environment among startup employees.