A relação do Grêmio FBPA com seus torcedores nas mídias sociais: usos da instantaneidade no twitter e de informação e interação no facebook

Abstract

The work aims to analyze the digital platforms of the FBPA Grêmio, to verify the way in which it communicates with the public / fan of the club and as elements coming from the experience of the social media become part of the communication dynamics, such as the activation of interactive circuits through postings. Based on the analysis of a week of intense club activity, with a wide insertion of social media content, and an interview, it seeks to understand how the Media and Press Office appropriates these platforms to build the information and distribute it to the public. To understand and respond to the proposed objectives, authors such as Hjavard (2012), Jenkins (2009), Castells (2005) were used. Through this, one can see the use of Facebook Fanpage with more interactivity by the public / fan, but with less intensity of information. The Twitter platform, the use occurs with instantaneity and update.