No ritmo da marca: produção de sentido em paródias de vídeos publicitários

Abstract

The music is one of the most presents elements in people’s lives. We can found it in many communication mains, as advertisement pieces, for example. Her version as parody, compose a lots of videoclips all over the world. The way the advertisement videoclips are produced, take into consideration the image and sound, which are full of meanings. With this idea in mind, this term paper searches to understand the visual meaning producing which advertisement videoclips has. For that matter, the methodological application is directed to Greimas’ simeotics, through intratextual level, in the semantic categories, beyond the thematization and sense materialization. From that, we can notice it bring us understanding about the production of visual meaning, which advertisement parodies have. As object of study, was chosen two VTs of different brands. Both of them use parody in communication.