DEBATENAGLOBO: Infotenimento e memes no discurso político das eleições 2018

Abstract

This document argues that the social media devicements are present on our daily bases. The images present in the news were also part of 2018's trajectory. Knowing that, the advertisement and political industry took advantage to expand it's own image and concept. This way, the political campaign becomes part of the digital media, and they do that using traditional medias. For the purpose of the document, we search how memes can become part of the communication atmosfere. For the sake of this study, the quality analysis process will be used as a collector of databases, and the bibliography to comprehend the study, such as information plus entertainment, through politics and memes with political content, to understand the diffusion of informations in the 2018's elections.