Gestão de esportes: do lazer ao empreendedorismo

Abstract

The great demand for professionalization in the sports area is noticeable, it is no longer just a leisure activity and becoming a profitable venture option. Sporting events make it possible to generate income from athletes to snacks and beverages merchants. However, just being a sports enthusiast is not enough for the success of this endeavor, requiring legal and administrative knowledge, conflict mediation, marketing understanding, among others, which can be found in a sports manager. In order to verify the main beneficial factors of sports management, initially through a bibliographic research on a theme involving entrepreneurship, sport, sports management, and sports events, and subsequently, it became appropriate to carry out a case study to analyze the municipal city championship in the city of Santana do Livramento/RS, in order to cover the totalitarian aspects of the event the research was aimed at an audience of 100 people who enjoyed the event, the organizer and 04 service providers. Thus resulting in the association of theoretical content with the reality of sports management, and its contribution to generating income and jobs in the city, as well as how it impacts the economy of people who have a direct link to the event.