A incorporação dos objetivos de desenvolvimento sustentável em empresas gaúchas de moda

Abstract

The fashion sector has been challenged to produce more sustainably. Although there are several initiatives in different segments, the sector still lacks more comprehensive and effective actions. To overcome the challenges imposed, some authors point to the need to incorporate the Sustainable Development Goals into the sector's actions. In this sense, the main objective of the study is to analyze the incorporation of actions within the scope of the Sustainable Development Goals (SDGs) of the United Nations (UN) by fashion companies from Rio Grande do Sul. The study adopts a quantitative approach of a descriptive character. As for the method, the Survey type was chosen. The sampling followed the non-probabilistic criterion by judgment, covering a finite population composed of 61 fashion companies present in the northern half of the state of Rio Grande do Sul. The companies are present in three institutions: Serra Fashion Pole Association, Union of the Clothing and Footwear Industries of the Northwest of the State of Rio Grande do Sul (SINDIVEST) and Union of the Clothing Industries of the State of Rio Grande do Sul (SIVERGS). The data collection technique chosen was the questionnaire, elaborated and based on the literature, composed of a scale with 26 affirmative questions, measured on a scale equal to five points, 2 complementary affirmative questions, also measured on a scale equal to five points and 6 questions related to the profile of the companies. The questionnaire was built on the Google forms platform and sent to all companies via email and social networks. At the end of the data collection, a total of 28 questionnaires were answered, which corresponds to a response rate above 45%. The data collected using the aforementioned instrument were tabulated in Microsoft Office Excel 2007® and IBM SPSS Statistics 20® and treated using descriptive statistics and hypothesis testing. Subsequently, a sustainability indicator was built to report on compliance with the Sustainable Development Goals. As a main result, it should be noted that, in most cases, compliance with the incorporation of shares within the scope of the SDGs is favorable, with excellent and good indications. The SDGs referring to gender equality (SDG 5) and decent employment and economic growth (SDG 8) had good and excellent indicators, respectively. And both are more compliant with regard to responsible consumption and production (SDG 12). SDGs 5 and 8 are also more consistent with SDG 13, but this difference is not statistically significant.