Produção de subjetividade pelo consumo de produtos piratas e falsificados: análise do discurso foucaultiana com consumidores da fronteira da paz (br-uy)

Abstract

This study aimed to understand how is constituted the subjectivity of pirate and counterfeit consumers of Santana do Livramento and Rivera (Brazil/Uruguay) border. Thus, we held a focus group of seven participants, providing research grants from discussions on news related to the consumption of pirated and counterfeit products, used to feed participants' dialogues and to conduct Foucaultian discourse analysis. The main results indicate that individuals concentrate on a continuum between two profiles, supported by the enunciation of sentimentality (the collector) or by the skeptical desire to obtain status through consumption (the ostentatious). In this continuum, there is the consumer that makes use of consumption practices with illegal products to supply a need constituted by the enunciation of efficiency. Another representative factor in the constitution of the truth of these individuals was the selfish form that falls into their stylistic way of life, in which they turn to themselves and consume based on utilitarian gains and their own benefits. On the other hand, this selfishness based on the enunciation of individualism also helps us think of a subjectivity that is based on consumption considered illicit to engender practices of freedom that resist the subjective power of the State that constantly tries to impose laws and rules of conduct that restrain practices not recognized as morally correct in the eye of power.