Análise biográfica do processo de mudança e adaptação estratégica: o caso Brasil Free Shop

Abstract

The study stresses how Brazil Free Shop strategies were designed and developed located in the city of Rivera in Uruguay, bordering the Santana do Livramento / RS, in the period from 2010 to 2018. The procedures.The methodological approaches that were used to construct this article characterize it as a applied research, qualitative approach and case study. The technique used to make data were analyzed had a theoretical basis in the technique known as direct research and interpreted considering the theory of schools of strategic thinking. Against From the analysis, the results indicate that the changes and the strategic adaptation of the company were conducted sometimes by the environment, sometimes by the administrator. It was possible to identify that there is a environmental determinism and a low strategic choice, the research also pointed that the forex market is a driver for the organization to expand. This theory was adequate to explain the context of the organization as it is a clear and objective approach that best describes the strategic periods of Brazil Free Shop.