Diagnóstico de marketing verde em uma empresa agropecuária

Abstract

Marketing is of the utmost importance for organizations that wish to best meet the needs of consumers and seek strategic advantages in the face of great competition in the business world. Currently, green marketing is a tool that has the purpose of helping to sustain the image of the company, with a new market vision, highlighting its differentiation in relation to the image of sustainability compared to other companies. Thus, this study had as general objective to verify if a rice processing company of the city of Dom Pedrito has orientation for the green marketing. For this, descriptive and exploratory approaches were used, through questionnaires with the company manager. Analyzing all the data obtained, it was verified that the company has orientation for the Green Marketing and agrees to adopt an environmental policy where the focus will be green marketing. Keywords: Sustainability; Marketing; Green Marketing.