A atuação das franquias de jornalismo esportivo nas mídias sociais digitais: análise da revista Placar, da Rádio Grenal e do Esporte Interativo

Abstract

This research studies the performance of the sports journalism franchises, focused on soccer coverage, in digital social media (CARVALHO, 2010). The general objective is to ivestigate the possible transformations of the classic journalistic genres of newspaper journalism in digital social medias of sports journalism franchises. In order to achieve this purpose, in chapters one and two, we have done the theoretical review about the researched theme, with the concepts of sports journalism, convergence culture, journalistic convergence and digital social medias. The empirical research, at first, was realized by exploratory observation (GIL, 2007) of nine franchises originating from traditional media (radio, television and newspaper). From this stage, three franchises with singular performances were chosen, wich were submitted to content analysis (BARDIN, 2016). They are the Esporte Interativo, the Revista Placar and the Rádio Grenal. The content analysis have found changes in the journalistic genres of sports journalism franchises in digital social medias, mainly to the presence of hybrid posts. Quantitatively, it have been demostrated that most of the publications analyzed in this study belongs to the informative genre. Qualitatively, it have been observed that, although the journalistic characteristics were predominant, the posts also present features derived from publicity. Thus, it have been concluded that the hybridization of languages were common in the digital social medias franchises of sports journalism focused on soccer coverage.